Staff Reports Gatsby parties are “elegant, extravagant, wild, and opulent,” and the next one is in Jefferson. The Opera House Theater Players [OHTP] is changing their 35th season kick-off party back to a “Jazz Age lawn party” according to president Marcia Thomas. “We’ll have all the embellishments with that… we’veContinue Reading
V. Hugh Lewis II Jefferson Jimplecute Two new events in Jefferson received $1,000 grants to help with advertising from the Jefferson Convention and Visitors Bureau on Monday. While the posted agenda did not mention exactly which events had requested funding, the Jefferson Lions Club and Friends of Jefferson Animals willContinue Reading
Staff Reports Christmas is just around the corner and the Jefferson Convention and Visitor’s Bureau is getting into the spirt. The city’s annual Christmas show will be filmed in early November according to Board VP Pam Thomas and if you want to participate contact her as soon as possible. TheContinue Reading
Staff Reports Tourism held their last meeting of the fiscal year this week and determined they are right on track on expected revenue growth over last year. According to financial reports provided by City Hall, Tourism has received $186,627.96 or 88.87% of budgeted revenue at the end of August. BoardContinue Reading
Austin Lewter/Jefferson Jimplecute The Jefferson Tourism Development Board reported an exponential year-over- year increase in website traffic at their regular meeting Monday night. “Website traffic was up 14% in May over April and 19% year-over-year,” board member Pam Thomas reported. “We had a very busy May.” According to Thomas, theContinue Reading
Staff Reports The Jefferson Tourism Board reported they have their financial statements from the City and reported $99,714 in revenue as of April 22, but does not including a $18,515 received May 1. There is also an additional $7,250 rolled over from last year still to be credited. HOT revenueContinue Reading
Staff Reports Now’s the chance to be on the radio as KBDT 1160 in Dallas is starting a six-week campaign featuring a “Historic Salute to Jefferson” program each week. Businesses in Jefferson are invited to participate in sponsoring the program, and will receive one 60-second promo on the air everyContinue Reading
Staff Reports HOT receipts continue to be on the rise with December 2021 reporting being 20% above the same month in 2020. Tourism Board President Colleen Taylor said the City received $18,445 in February for visitors in December. HOT is due the 20th day of the month following overnight guests.Continue Reading
Staff Reports The Jefferson Convention Center and Visitors Board (CVVB) needs all the lodging facilities to update their information with Avenu Insights as soon as possible, according to Board President Colleen Taylor. A letter is being sent by Avenu to all registered lodging facilities. Lodging facilities also need to registerContinue Reading
V. Hugh Lewis II/Jefferson Jimplecute Tourism continues on it’s roll of increased visitors to Jefferson with September revenues just under $3,000 over the same period last year and October revenues just over $3,000 from the same period last year. “We’re bringing in more than we projected,” said CVVB President ColleenContinue Reading
V. Hugh Lewis II/Jefferson Jimplecute Christmas preparations are in full swing for the Jefferson Convention & Visitors Bureau Board as they hosted KTBS this week to do the preliminary filming on the City’s Annual Christmas show. The show will air on November 17 on the Shreveport ABC affiliate. Filming tookContinue Reading
Staff Reports/Jefferson Jimplecute Focusing the City’s advertising online and streaming commercials appears to have paid off for the Jefferson Convention and Visitors Bureau Board as they are projected to finish off the 2020-2021 year with $43,000 in extra HOT revenue. The CVVB Board set their budget for $135,000 and shouldContinue Reading
Staff Report/Jefferson Jimplecute Jefferson’s Hotel Occupancy Tax (HOT) Revenue is over budget with three months still to go, according to reports released at Monday night’s regular Convention and Visitors Bureau Board meeting. The latest revenue numbers of $29,777.35 reflects HOT collected in April and paid to the City in MayContinue Reading