Wendy’s Empowers Entrepreneurs Through Build-to-Suit Development Fund in Jefferson
Brand Implements Strategic Expansion Plan that Lowers Costs and Increases Support for Potential Franchise Owners in Jefferson
TEXAS – The Wendy’s Company has announced plans for theJefferson market as part of its franchise recruitment initiative, Own Your Opportunity, utilizing its Build-to-Suit development fund to accelerate growth in the area. With this expansion strategy, financial barriers to owning a Wendy’s franchise in Jefferson will be significantly reduced, giving individuals the opportunity to grow with an iconic and thriving brand.
Introduced in 2021 to fuel development efforts in the U.S. and Canada, Wendy’s created a Build-to-Suit development fund where the Company secures and builds restaurants in high-opportunity trade areas, like Jefferson, and hands over turnkey solutions to franchisees. As a result, Build-to-Suit provides a capital-light way for growth-minded franchise candidates in Longview to become a part of the Wendy’s System.
“To create opportunities for all who want to grow with us, we are thrilled to offer entrepreneurs in Jefferson the opportunity to become Wendy’s franchisees through our Build-to-Suit development fund,” said Brandon Rohrbach, Director, Global Strategic Development & Analysis at The Wendy’s Company. “We continue to seek new franchise owners to supercharge our growth efforts, transform markets, and unlock new potential as we bring more Wendy’s to more people across the globe.”
Build-to-Suit offers entrepreneurs an exclusive opportunity to own a Wendy’s restaurant while benefiting from a proven economic model and ongoing support across marketing, restaurant operations, training and more. Franchisees will also receive unmatched access to leaders at all levels along with personal coaching and engagement along with a comprehensive operational and financial toolkit to help ensure your teams are successful and your business is thriving and growing.
Wendy’s is seeking new single-unit and multi-unit experienced operators who share our vision to help us grow our restaurant presence in the U.S. and worldwide. For more information on Wendy’s franchise opportunities, please visit www.wendys.com/franchising.