Tourism talks budget

Staff Reports

The Jefferson Tourism Board is proposing a slightly larger budget for the 2025-26 fiscal year due to a projected increase in Hotel Occupancy Tax (HOT) funds.

The board proposed a balanced budget of $192,000, including a $15,000 increase in HOT.

Advertising was the largest expense category, accounting for $146,400.

Fine details on how those funds are spent are still being worked on, but include moving the $1,800 in advertising from KTAL-6 over to Gray Media’s sister station also in Shreveport. Gray Media provides the advertising campaigns for the City.

Budget talks continued with the City on Wednesday evening, after press time.